In part one of this series we told you how to prepare for a successful car buying experience. Now we’re ready to get down to the nitty gritty. As an East Texas car buyer, when you’re ready to move toward your next vehicle purchase, it’s time to head to Velocity Mazda to actually see and test drive that vehicle you’ve been dreaming about. There’s a lot of misinformation out there, and while we can’t say what other dealerships do, we can offer insight into how to get the best value at ours.
How Much Should You Tell The Salesman?
There’s a public perception that car dealerships are shady, and some of them are. If you search for getting the best car price, some of the online information will tell you the salesman is out to get you, so you need to act like you’re not really interested in buying a car and hide information about your trade.
The truth is, we are always up front about the car price and our special offers. We post them online, so they don’t change depending on how interested a customer seems to be. We feel privileged to be a part of the East Texas community, and selling quality cars for a fair price is just part of the way we make a difference.
If you’re not sure what you’re looking for, we’ll help you find it. If you do know, let your representative know the following:
- Your time frame for making a purchase – Whether you need a car today or you’re looking to buy six months from now, we can help you reach your goals.
- What trim and options you’re interested in – If keyless entry and a sun roof are deal breakers, we’ll only show you models that meet your specifications.
- What you’re prepared to pay – Whether you’re thinking in terms of monthly payment or overall vehicle price, over or under-representing your expectations just slows things down.
What About Your Trade?
Sometimes we talk to people who are afraid if they come in with a trade, it will reduce their ability to get a fair price. They wait until it’s time to sign the paperwork, then they bring it up and the process has to start over. If that’s a concern, one tactic is to be up-front about your trade but tell your representative you want to negotiate the price of your new car separately from your trade-in value.
Ask About Incentives
Mazda USA’s website has special offers and incentives by location, so you can always see what’s currently available. Right now they have special offers for owner loyalty, military appreciation and more. Sometimes our dealership offers specials for students, AAA members etc.
When To Say Yes
Avoid buyer’s remorse by doing your research ahead of time. Know what your trade is worth and the true market value of the vehicle you’re buying. Check financing options so you know you’re getting the lowest interest rate available for your credit. Then, choose a car you love.
If the vehicle you buy brings you joy, if driving feels like a little slice of heaven, you know you’ve made the right choice. At Velocity Mazda, we can help you find that car and feel good about saying yes. Contact us to find out about current specials or stop by and see us today.
Sources:
https://cars.usnews.com/cars-trucks/how-to-negotiate-the-best-price-on-a-new-car
https://www.nerdwallet.com/blog/loans/getting-good-car-deal/
https://www.edmunds.com/car-buying/10-things-you-should-tell-your-car-salesman.html
By Missy Ticer for Velocity Mazda
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